
Eric Brown
Feb 182 min read
Smarter Campaign Forecasting With a Scalable PPC Pricer Framework
Paid media decisions do not work when the cost is too high to see. The teams promise more than they budget, underprice campaigns and seek performance when the money is spent. In contemporary advertising, the cost modeling requires proactive cost modeling that synchronizes expenditure with results prior to campaigns being launched. Cost Intelligence That Replaces Guesswork At its core, PPC Pricer functionality enables structured paid media pricing , campaign cost forecasting


